Bailey Johnson landed the coolest summer job ever: mail jumper on the historic Lake Geneva Mailboat. Falling into the lake is pretty much a hazard of the job. Finding a dead body underwater is pretty much not. Turns out the first victim was only the ripple before the storm.
Danielle Lincoln Hanna gave detailed guidelines how she wanted the book cover to look like, but we think that creating covers is bidirectional thinking. Communication between the author and the designer is essential in creating an outstanding design.
As always, we, at MaryDes, wanted to create something more than a PhotoShopped picture of the lake Geneva mailboat with a title. We wanted to reveal the atmosphere of the book, catch the attention of audience and make sure they take her book at hand.
So, how do we create great designs?
First we analyze the guidelines given by the author. We need to know something about the storyline, characters and the setting. This information is then discussed in a team consisting of the lead designer (Maryna) complemented by a copywriter and marketing specialist. Why? Because after your book is finalized you need to get your audience to read it. Therefore, it is very important to include several elements in your book cover design which facilitate the marketing of your book.
After this brainstorming, the different elements for the design are gathered together. Sometimes one design can consist of 20 different elements, brought seamlessly together to create a complete new design.
The result of this is poured into a provisional design and may vary from the wishes of the author. The work is then subject to approval and review of the client. It is extensively explained why we have created the design as it is.
The author is best placed to assess the new elements to the reality or the contents of the book. For example, we discovered that there is regular a Ferris Wheel in Lake Geneva and we felt that this would add detail to the cover and better refers to the place where the story takes place. According to the author, however, this did not correspond with the timeline of the book and the wheel was removed.
So a book cover design always arises from an interplay between the various parties involved. With MaryDes you can count on years of experience and know-how of an entire team devoted to your book cover design. That the result often exceeds the expectations is apparent from the reaction of Danielle Licoln Hanna:
“I was blown away by Maryna’s creativity. She took the design into her own hands and ran away with it–yet at the same time, she managed to read my mind and come up with a design I loved. I can’t wait to work with her again! “
“Sales so far have been good, and I think your cover art went a long way in helping. Thank you!”
(Danielle Lincoln Hanna)
So why would you not trust us to create your next book cover design. Visit our website for more information.
More about the book: Mailboat by Danielle Lincoln Hanna.
Order her book at Amazon.