Designing for the stars, part 2

FROM RAY TO RICHES by ERNEST LEE THOMAS

We’ve created a book cover design for another Broadway star.

Ernest L. Thomas, a veteran of Broadway, television, and film, has the distinction of having a hit television show or movie in every decade since he began his career forty years ago. He starred as the popular character Raj in the popular ABC hit sitcom, What’s Happening, and the number-one syndicated show nationwide, What’s Happening Now. Award-winning director Spike Lee chose him to play Sidney X opposite Denzel Washington in Malcolm X. Millennials fell in love with the character Mr. Omar, a role created for him by Chris Rock and Ali LeRoi for the global hit show Everybody Hates Chris. TV Guide chose him as one of America’s favorites in the issue titled Stars We Still Love.

From Raj to Riches is a motivational autobiography about how to overcome show business and life through faith.

Ernest is still a busy man and there was never much time to consult, but in time we managed to please him with a wonderful cover.

If you want us to create your book cover design too, visit us at MaryDes.

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Designing for the stars, part 1

The power of the Goddess by Marjean Holden

Recently Leon Smith Publishing asked us to create book cover designs for several Hollywood actors.
Marjean Holden is a seasoned actress. She played the role of Officer Carol Flores, dying in the arms of Bruce Willis in the action film Hostage, was also featured in Steven Spielberg’s The Lost World and Jan De Bont’s Speed 2: Cruise Control. Holden is known for such television roles as Arina in the adventure series BeastMaster

She is also a writer, international trainer, and a mom. She has transformed and inspired tens of thousands of students worldwide. Marjean is a certified Sacred Gifts Guide and president of Power of the Goddess, which focuses on the empowerment of women through highly experiential events, online products, and resources.
It was a challenge to create a cover design for her book “The power of the goddess”.  Marjean knows what she wants and every detail was carefully examined and had to meet her expectations. But, the result is eye-catching and we were proud she was pleased with it.

 

If you want us to create your book cover design too, visit us at MaryDes.

The value of MaryDes book cover designs will almost triple

It’s a MaryDes

Don’t say it’s just a book cover, to a cover design made by MaryDes. It’s a MaryDes, and authors can be proud of this. Since we don’t compromise on quality we deliver outstanding designs. New worlds, magical relationships, special atmospheres and eye-catching elements that will draw attention and force people to take your book at hand.  We deliver quality. Every design is well thought of and passed all tests within our company before it is released. Every design is a result of thorough cooperation between our specialists. And we work only with the best which results in high quality cover designs you’ll get nowhere else.

Winning over twenty international cover design contests proved we were heading the right direction. But the demand for our designs has become so great that we had to expand our capacity. We have attracted new top designers to meet the demand of many book publishers who wants to work with us. In order to maximize our effort to meet the demands of these customers, we have decided no longer to work for indie authors at prices far below the value of our designs.

However, we understand that our company could only grow thanks to the enduring interest of the indie authors community. To say thank you for this, we want to do a last effort for all indie authors who can decide today to order their book cover with us at the current price and with extra 30% reduction. Only valid until Thursday 8th of June. It does not matter if your book is not ready yet, we will stay available to make changes until your book is published.  So, if you want a MaryDes for your book cover, this is the last chance to get it so cheap. It’s up to you, but I would not hesitate.

If you have friends working on a new book, please inform them now of this last opportunity.

Order your book cover at www.marydes.eu

Look at our special video at: https://www.youtube.com/watch?v=igjpOrTL82I

CD cover: Baladas Flamencas

Divucsa

Divucsa is one of the greatest independent music companies on the Spanish market, with more than 30 years of activity in the market and almost 100 releases each year. Divucsa has an extensive catalogue with more than 40.000 songs, including the greatest Spanish music and flamenco portfolio in the world.

They needed a cover for a digital record which will be called “Baladas flamencas”. As may be obvious from the title, the cover needs to combine a flamenco touch with a romantic touch. The content are melodic songs with a strong Spanish root.

Flamenco

Flamenco, in its strictest sense, is a professionalized art-form based on the various folkloric music traditions of Southern Spain. In a wider sense, it refers to these musical traditions which have, themselves been deeply influenced and become blurred with the development of Flamenco over the past two centuries. It includes cante (singing), toque (guitar playing), baile (dance), jaleo (vocalizations), palmas (handclapping) and pitos (finger snapping)

CD cover creation

In our design we wanted to visualize the guitar and dance as key ingrediency of the Flamenco. Then we have embedded a well known characteristic of Spain which has an irresistible attraction for many tourists: sun and sea. As usual, we do not cut and paste just to mix some parts together. We blend, recreate and transform all elements to deliver a unique design with a warm atmosphere that will attract many people. Pay attention to all details, shadow and light that enhances realism and invokes curiosity of the viewer.

Oriol Orfilo was so impressed of our design that he ordered also to redesign their YouTube channel based on the same cover design.

Excellent work, quick and capturing the ideas immediately. Definitely recommended.”

Oriol Orfila – Divucsa Music

It was a pleasure working with Oriol and if you want to know more about their music, check their YouTube channel.

Of course, if you’re interested in our designs, visit our website. Plenty more to be amazed of.

 

Professional Book Trailers starting from $26

VISUAL POWER FOR EFFICIENT PROMOTION

THE IMPORTANCE OF VISUAL COMMUNICATION

These days most people are addicted to their smartphone or tablet. And I admit, it comes in handy when you need to have some information on, let’s say, books.  Every year millions of new books appear on the market so which one do you choose? The ones you heard about already, the ones who have positive reviews and attractive covers. Yes, I wrote you already about the importance of a good book cover design. They see you before they read you. We are so accustomed to visual stimulation that we, unconsciously, preferably want to be contacted in this way. It makes information more comprehensible. In addition, an image stays longer in our memory then text.

Suppose you have a Twitter or Facebook account and you look at your numerous messages, which draw your attention first? Most likely those containing a picture or video. If you want to send a message to the world, you should do it visually.

This was well understood by management from famous authors. Which had funds enough for visual communication through book trailers.

BOOK TRAILERS

A book trailer is a short video  to promote your book and  aims to entice the viewer to pick up your book or get more to know about it.

“In one minute or less you can tap into the visual, auditory and emotional senses of your potential reader with a book trailer. Like its cousin the movie trailer, a book trailer is designed to get the buzz going and drive sales, or at least more interest.”

Arielle Ford (Author, Speaker, Relationship Expert)

Book   trailers   offer   an   additional   opportunity   to   make   your   book   known   on   popular   video   sites   like   Youtube   and   Vimeo.   Moreover, this   video   promotion   draws   more   attention   on   your   social   media,   like   Facebook,   Twitter   and   LinkedIn.

One huge problem though: book trailers are expensive, very expensive. A professional book trailer can cost you $4000 and more. Not something for indie authors to pay. So we see a lot of them experimenting with homemade book trailers, forgetting that a quickly patched together trailer also can reduce the interest in the book.

At MaryDes we thought about this and have researched and experimented with possibilities to reach a formula that allowed us to offer indie authors professional trailers at affordable prices.

Using   special   techniques, creative   ideas   and   automation   we   succeeded   in   developing   professional   book   trailers   for   small   budgets.      Doing   so,   we give all authors the possibility to get more attention and create more sales with their own book trailer.

And the amazing news is, we can do this starting from only $26!

Get your book trailer now

Now MaryDes is bringing book trailers within the budget from indie authors. Take a look at some examples and prices and make use of this new opportunity to bring your book in the picture.

Check out our website at MaryDes Book Trailers and launch your first book trailer soon.

Book cover: Beautiful Angel – David Ho

ABOUT THE BOOK

The story has been described as a cross between “A Christmas Carol” and “It’s a Wonderful Life” and tells the story of a successful and wealthy businesswoman who runs into a homeless person whom she doesn’t realize was actually an old high school classmate whom she despised (the homeless person DOES recognize her, though).

Shortly after this encounter, the business woman gets into a near-fatal accident and is taken back to her high school past, where, in order to save her soul, she must help this homeless person (who is now in his teens) avoid his grim fate.

GUIDELINES FROM THE AUTHOR

The story does have a message of not just the “strong” helping out the “weak” and being a mentor to them, but of different people reaching out to help each other. In that sense, I kind of like the logo my friend drew for me with the two hands – one a young, healthy hand and the other an older, more frail hand – reaching out to help and support each other (because the logo could also be interpreted as two “different” hands supporting each other. Not just an old and young).

I see the book cover as, which is a beautiful, glowing Christmas tree, brightly decorated with the beautiful angel doll on top.

The Christmas tree is set inside a small to medium banquet sized room (which is how I see the main room of Westside shelter as). Behind is a window where we can see a beautiful, starry Christmas night and we also see the Westside logo above.

 

ABOUT OUR DESIGN

There are several reasons why it is better to have the angel not on top of the Christmas tree:

Visibility: When your angel is at the top, it is to small to attract attention and even less to see details. When put prominent on the front it draws attention.

Message: When placed at the top, your audience will see an overall Christmas setting, but don’t get the message. People will not understand the importance of your angel in this design.

Marketing: You’ve done a lot of effort in writing your story but your work does not stop with writing, you will need to convince your audience to read your story, therefore it is very important to have elements in your design that can facilitate marketing. The angel on top of the tree will not do this for you, on the other hand, my angel can do this, and, I don’t know if you have noticed, but the character “A” of “Angel” has a pendant on her leg which can be changed to, for instance, the logo. So my design offers many marketing possibilities.

Contrast: My design deliver you contrast. The warmth of the interior against the cold outside. I have learned at school that playing with contrast is very important to grab the attention of the viewer.
There is a lot written on the internet about this:

“When a page is without contrast, our eyes don’t know where to look first or what is important. Contrast captures our attention and forces our eyes to focus on the important elements of the design. Also, it can be used to make headlines and subheadings stand out, therefore, making them more readable. Above all, contrast plays an important role in establishing the visual hierarchy of the page.”
(Courtney Clark, Managing Director, User Experience)

“We designers are constantly trying to establish hierarchies of importance, draw people to certain areas of a page and communicate a clear and concise message at the very heart of our work. Creating relationships between different elements of a design is just about the most important thing that you can do.”
(John O’Nolan in Fully Understanding Contrast in Design)

Font: I have used a Serif font which will increase readability when your cover is presented as thumbnail.
Readability studies have actually found that serif typefaces are easier to read because the added strokes make each character more distinctive. More distinctive letters are easier for the eye to recognize quickly.
The amount of attention a design garners is not based on a typeface alone. It is a matter of color, contrast, imagery and typography. It takes all of these things to grab someone’s attention.

So the design I’ve presented to you is really well thought of.

 

“Wow. These look great! I love the “heart shaped” center on the Angel’s chest.”
David Ho

Thank you David, it was a pleasure working with you.

Look for David Ho’s Beautiful Angel on Amazon.

Check out our other covers.

 

Book cover: Abraham Frost – The Cup of Jamshid by Andrew Old

author_andrew-old

What Andrew Old, the author wanted:

I’m looking for a cover for my book, Abraham Frost – The Cup of Jamshid. This is the first of a series of eight novels, all about Abraham Frost and his friends, aimed at children aged 12 years and up. The series is contemporary fantasy initially set in the western suburbs of Sydney, Australia, and Faulconbridge in the Blue Mountains, but will cross the globe, travelling to locations such as Mount Olympus, the Pyramids of Giza, Persepolis, and the fabled Asgard.

The cover will need to work both as a physical print book (hence the blurb on the back, and ideas around what I imagine on the spine) but also as a thumbnail on amazon.com

CREATING THE COVER

First let’s analyze the order:

This book addresses children, so the cover should be adapted to their age but not childish. It is part of a series and therefore some branding should be done. And the cover should be still nice looking in thumbnail format.

In other words: no adult references, full of contrast, high recognizable design, detailed but not overloaded.

In order to get the branding right we wanted to work with replaceable elements? The subtitle of this book is “The Cup of Jamshid”. It was obvious that we would use a cup as main element placed on a reusable background for branding reasons. This background was formed with the Wheel of Runes together with particles and light effects to enhance contrast. This would give the book a more mystic appearance. It would also allow us to easily change the background color to any other depending on the subtitle. This way we could give every book of the series a separate and unique atmosphere but still keep the branding.

A lot of branding was done on the spine too. The series is about Abraham Frost, a boy with freezing capabilities and therefore we used an ice crystal as top icon with the name Abraham Frost beneath it. This will return on every book in this series. Followed by the number of the book in the series, the subtitle, name of author and a representation from the front element as icon on the bottom. This way you even don’t need to read the subtitle on the spine, you just recognize the book by it’s icon.

the-cup-of-jamshid_branding


“This really is amazing work, I’m so glad I found you. I couldn’t be more impressed at the beautiful cover and banners you’ve made.
I’m extremely happy we teamed up!”

– Andrew Old –

Also:

Look at the book trailer we’ve created.

More about this book.

Want to know more about our book covers and other services? Visit our website.