ABOUT THE BOOK
The story has been described as a cross between “A Christmas Carol” and “It’s a Wonderful Life” and tells the story of a successful and wealthy businesswoman who runs into a homeless person whom she doesn’t realize was actually an old high school classmate whom she despised (the homeless person DOES recognize her, though).
Shortly after this encounter, the business woman gets into a near-fatal accident and is taken back to her high school past, where, in order to save her soul, she must help this homeless person (who is now in his teens) avoid his grim fate.
GUIDELINES FROM THE AUTHOR
The story does have a message of not just the “strong” helping out the “weak” and being a mentor to them, but of different people reaching out to help each other. In that sense, I kind of like the logo my friend drew for me with the two hands – one a young, healthy hand and the other an older, more frail hand – reaching out to help and support each other (because the logo could also be interpreted as two “different” hands supporting each other. Not just an old and young).
I see the book cover as, which is a beautiful, glowing Christmas tree, brightly decorated with the beautiful angel doll on top.
The Christmas tree is set inside a small to medium banquet sized room (which is how I see the main room of Westside shelter as). Behind is a window where we can see a beautiful, starry Christmas night and we also see the Westside logo above.
ABOUT OUR DESIGN
There are several reasons why it is better to have the angel not on top of the Christmas tree:
Visibility: When your angel is at the top, it is to small to attract attention and even less to see details. When put prominent on the front it draws attention.
Message: When placed at the top, your audience will see an overall Christmas setting, but don’t get the message. People will not understand the importance of your angel in this design.
Marketing: You’ve done a lot of effort in writing your story but your work does not stop with writing, you will need to convince your audience to read your story, therefore it is very important to have elements in your design that can facilitate marketing. The angel on top of the tree will not do this for you, on the other hand, my angel can do this, and, I don’t know if you have noticed, but the character “A” of “Angel” has a pendant on her leg which can be changed to, for instance, the logo. So my design offers many marketing possibilities.
Contrast: My design deliver you contrast. The warmth of the interior against the cold outside. I have learned at school that playing with contrast is very important to grab the attention of the viewer.
There is a lot written on the internet about this:
“When a page is without contrast, our eyes don’t know where to look first or what is important. Contrast captures our attention and forces our eyes to focus on the important elements of the design. Also, it can be used to make headlines and subheadings stand out, therefore, making them more readable. Above all, contrast plays an important role in establishing the visual hierarchy of the page.”
(Courtney Clark, Managing Director, User Experience)
“We designers are constantly trying to establish hierarchies of importance, draw people to certain areas of a page and communicate a clear and concise message at the very heart of our work. Creating relationships between different elements of a design is just about the most important thing that you can do.”
(John O’Nolan in Fully Understanding Contrast in Design)
Font: I have used a Serif font which will increase readability when your cover is presented as thumbnail.
Readability studies have actually found that serif typefaces are easier to read because the added strokes make each character more distinctive. More distinctive letters are easier for the eye to recognize quickly.
The amount of attention a design garners is not based on a typeface alone. It is a matter of color, contrast, imagery and typography. It takes all of these things to grab someone’s attention.
So the design I’ve presented to you is really well thought of.
“Wow. These look great! I love the “heart shaped” center on the Angel’s chest.”
Thank you David, it was a pleasure working with you.
Look for David Ho’s Beautiful Angel on Amazon.
Check out our other covers.